The strategy's golden thread is that women must be heard, and that patient-reported experience measures and patient-reported outcome measures will now drive NHS quality and even funding flows. IMA Ready structures a woman's voice before she walks into the room. It is pre-consultation infrastructure for everything this strategy is trying to measure.
Reducing variation in how GPs listen to women (Action 5)
The strategy commits to using GP Patient Survey data to launch a quality improvement programme identifying which practices are failing women. IMA Ready generates structured patient data at the point of preparation. That data, aggregated over time, is exactly the kind of evidence this improvement programme needs.
The digital shift and NHS App (Actions 36, 37, 38)
The strategy explicitly names menstrual health and menopause as two of the first nine pathways for NHS Online launching in 2027. It commits to digital tools that help women prepare for, attend, and follow up from appointments. IMA Ready sits at that exact intervention point. The strategy is building the road IMA Ready already travels.
Single referral point and redesigned clinical pathways (Actions 28, 29)
The strategy commits to a single point of access directing women to the right place first time, with redesigned pathways for heavy periods, menopause and urogynaecology. A woman arriving already prepared, with her symptoms structured and her goals clear, is a more efficient patient in that pathway. IMA Ready reduces the friction the strategy is trying to eliminate.
FemTech Challenge Fund, £1.5 million (Action 111)
Explicitly to fund systems working with FemTech developers addressing unmet need, with a focus on community service models addressing health inequalities. IMA Ready is a community-first, inequality-aware digital tool. This is the most direct funding opportunity in the entire document.
NIHR Accelerator for Female Founders (Action 115)
A new accelerator providing funding, mentoring, market testing and commercialisation support for female founders with innovations addressing women's health priorities. IMA Ready addresses a women's health priority at the point the system most consistently fails. This is a direct pipeline.
Menstrual health education programme, £1 million (Action 64)
Delivered in partnership with voluntary and community organisations in schools and community settings. This is the work Bloom was built for. The Health Gospel CIC is exactly the kind of community delivery partner this fund needs to reach the girls it cannot reach through statutory channels alone.
Improving communication in underserved communities (Action 68)
A dedicated NIHR funding call on improving communication around women's health across the life course, particularly in underserved or marginalised communities. IMA Ready's multilingual development, community sessions, and demographic data collected at onboarding are all directly relevant to this research priority.
Equity good practice guide for heavy periods and menopause (Action 34)
Explicitly targeting women from ethnic minority backgrounds and those in the most deprived 20% of areas. IMA Ready's founding research, clinical advisors, and community pipeline are built around exactly these populations.
Group-based approaches to women's health pathways (Action 30)
Funding a specialist centre in each region for group-based approaches to contraception, heavy periods, urogynaecology and menopause. IMA Ready Community sessions — clinician-led group sessions for up to 12 women — are already piloting this model independently.
IMA Ready is not adjacent to this strategy. It is an implementation tool for it.
The strategy describes the problem. IMA Ready is already building the solution at the exact point where the system most consistently fails women: the 10-minute appointment.